The introduction of new technologies has seen massive growth and change within the workplace. Day-by-day, week-by-week, year-by-year, new advancements and discoveries are made; drastically changing the way businesses operate and interact with their customers.
One of the main changes with the introduction of these new technologies is the way we communicate with our customers. The average Australian Internet user spends 17.6 hours per week online (Neilsen’s 2010 Internet and Technology Report). Customers now have an excess of information at their fingertips and consumers are better equipped to make informed buying decisions.
For businesses to keep up with this new market of consumers they must engage their consumers in new and different ways and encourage open communication for feedback and brand and consumer dialogue.
Developing a company social media strategy and embrace Facebook, LinkedIn and other suitable platforms is key to embracing new technology and engaging with your target market via online channels.
If used correctly, with guidelines and expectations set down with staff, social media can be a crucial tool to encourage effective communications and feedback channels with customers. Regardless of the industry, social media is fast becoming one of the key marketing tools for a wide range of businesses due to the instant nature of the medium and the ability to pin point groups through targeting advertising tools.
Advancements in technology have seen a drastic change in the typical working landscape. Gone are the days of 9-5 at the office. Fast forward and now we see virtual offices with staff able to work across the globe, opening up huge opportunities for businesses to engage with a global market and recruiting qualified staff. Businesses have the opportunity to open their market to international consumers, increasing business growth and profits with far more efficiency and speed than in the past.
Gone are the traditional methods of operating a business – embracing new technology and the latest business marketing methods via online channels are some of the key trends for the future of successful business.
SAAS Audit is embracing technology with a total commitment to cloud based technology for managing the practice using the services of Newbase (refer stakeholders page). SAAS’s entire cloud is managed in Brisbane and includes offsite local back up for instantaneous recovery. Our audit software supplier Caseware (refer stakeholders page) is also in the cloud giving SAAS Audit a unique ability to have a virtual office structure.
